Marketing Manager / GTM Strategist / Creator
I help industrial, B2B, and technology companies improve positioning, customer understanding, go-to-market execution, and growth.
Measurable growth from integrated B2B marketing in complex, regulated industries.
From ~1 to 3–4 per week through a website refresh, SEO, and AI-search optimization (AEO/GEO).
3.7x growth driven by a consistent, expert-led social content program.
Built a workflow that identifies companies visiting the website and engages them through automated, personalized LinkedIn outreach until they're Sales-ready.
Trade shows, conferences, and technical programs generating roughly $10M in potential pipeline on average.
Improvement from performance optimizations identified through CRM, GA4, and Google Ads reporting.
200% increase in bookings through consultative B2B selling of pharmaceutical manufacturing solutions.
Chapter 01 / Origin
the long way around, on purpose
I started in geology. Long days in the field taught me to observe carefully, ask why, and trust evidence over opinion. That curiosity never left.
Sales came next. I learned that buyers rarely behave the way slide decks suggest, and that the most useful insight usually lives in the conversation right after the demo.
Marketing was the natural step. I moved into B2B and industrial environments where buying committees are large, sales cycles are long, and products are genuinely complex. My job became turning that complexity into clarity, through positioning, go-to-market strategy, and programs that actually drive pipeline.
Today I work as a Marketing Manager and GTM strategist. Comfortable between strategy and execution. Curious about how businesses really grow. Skeptical of marketing that sounds impressive but does nothing.
Chapter 02 / Craft
four lenses, one playbook
They overlap. They feed each other. Most engagements move through more than one.
Structured approaches to entering new markets, sharpening competitive position, and aligning sales and marketing around one plan.
Turning complex technical products into clear, audience-specific narratives the sales team can actually use in the room.
Integrated programs built to attract the right buyer, generate qualified pipeline, and prove what is actually working.
Building a point of view in the market through writing, breakdowns, and content that earns attention from buyers and peers.
Chapter 03 / Proof
In the field / 2024–2026
Seventeen projects across six countries for O’Hara Technologies, from trade show floors to an interactive product-selection tool.
Connected work
Chapter 04 / Process
I don’t start with products. I start with understanding how organizations make decisions.
Whether it’s uncovering bottlenecks, shaping requirements, or quantifying business value, my role has often been to help stakeholders move from assumptions to clarity.
I often put this into tailored business cases for individual clients. Two examples, Reframing the Buying Conversation and Building the Decision Framework First, are in Selected work.
most teams skip step one
Chapter 05 / The Lab
Experiments where I use AI to solve marketing, GTM, and industrial growth problems.
Active experiments
Toolkit
Nineteen tools across AI, analytics, CRM, project management and design. Used to build my Lab experiments
AI & automation
Analytics & advertising
CRM & email
Project management
Design
Open question
The kinds of questions that keep showing up in my work, experiments, content, and conversations.
Contact
Launching into a new market, planning an exhibition program, or trying to make a complex product make sense? Send me a message on LinkedIn and tell me what you’re working on.